Meat-free and RTE Market in the UK 2015-2019 - New Market Research Report

The vegetarian food market in the UK has reached maturity. For over a decade now, the percentage of the vegetarians in the country has been almost constant compared to its total population. The vegetarian food market in the UK can be classified into the following based on the type of food consumed by them:

* Lacto-ovo-vegetarians - consumers who consume both dairy products and eggs. This segment forms the largest segment of vegetarians in the UK
* Lacto-vegetarians - consumers who eat dairy products, but not eggs
* Vegan - vegetarians who neither consume eggs nor dairy products

Technavio's analysts forecast the meat-free and RTE market in the UK to grow at a CAGR of 5.13% over the period 2014-2019.

Commenting on the report, an analyst from Technavio's team said: "Flexitarianism as a trend has been one of the most rapidly developing practices in the UK. Flexitarianism, being that segment of the populace that consciously attempts to reduce its consumption of meat and meat products, looks forward to the adoption of a healthier lifestyle. This segment of the population can be divided into further categories: meat reducers and meat avoiders. Meat reducers are that portion of the population that attempts reducing its meat consumption as a partial practice, rather than the full-time adoption of vegetarian products. Whereas, meat avoiders are that portion of the population that somehow makes sure that it does consume a certain amount of vegetarian products to compensate for the non-vegetarian intake. This segment of the flexitarian population forms a huge consumer base for vegetarian food vendors, which, if properly targeted, could provide an increased market for vegetarian food."

According to the report, the general rise in the awareness among the people of the UK of the positive effects of adopting vegetarianism has led to a solid population bank approving of a vegetarian diet. Despite being a meat-loving country traditionally, the UK has seen a balanced growth in its vegetarian population. This unwavering loyalty of the vegetarian segment of the UK population is hugely attributed to the various health benefits accrued by a vegetarian diet, which have been proven time and again. Many studies have indicated that vegetarians suffer from fewer diseases than non-vegetarians. The potent absence of red meat from the diet of vegetarians is one of the most crucial factors enabling them to live healthier lives, free from the dangers of obesity, diabetes, and even cancer to a certain extent. Also, the growth in the number of the Asians in the UK has influenced lifestyle choices among the natives to a great extent.

Further, the report states that growing skepticism among the populace regarding the consumption of meat substitutes is hindering the growth of the market.

The key players in the Meat-free and RTE Market in the UK are ConAgra Foods, Hain Celestial, Kellogg's, Kraft Foods Group, Pinnacle Foods, Premier Foods and WhiteWave while other prominent vendors include Amy's Kitchen, Beyond Meat, Blue Chip Group, CapVest, Cauldron Foods, Cranks, Field Roast Grain Meat Co., Fry Group Foods, Gardenburger, Goodlife Foods, Granovita, Lightlife Foods Inc., MorningStar Farms, Nate's, Secret Sausages, Tivall, Turtle Island Foods Inc., Upton's Naturals, VBites Foods Limited and Wicken Fen Wholesome Foods

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit - http://www.technavio.com/report/uk-meat-free-and-rte-market

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