Report Published: "Cider/Perry in Switzerland"

With the increase of imported cider/perry, packaging innovations and advertising activities, manufacturers tried to modernise the category and target younger consumers; thus aiming for a revival of the category, which used to be popular years ago.

Competitive Landscape

In 2014 domestic company Ramseier Suisse led cider/perry with a total volume share of 28%. With the launch of a beverage can for its cider Ramseier Suure Moscht in 2013, a strong market presence and wide availability across various distribution channels, the manufacturer managed to overtake its competitor Mosterei Möhl. Möhl followed closely with a volume share of 27% in 2014.

Industry Prospects

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The new upswing in sales and the efforts of some manufacturers to target new consumer groups and modernise and rejuvenate cider/perry is expected to lead to imitators over the forecast period. It is likely that domestic players will also try to innovate their products in order to expand their customer base and compete against the increasing popularity of imported cider/perry.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cider/Perry in Switzerland?
* What are the major brands in Switzerland?
* Is premiumisation expected to continue to be an important driver in cider?
* Who are the key consumers of cider: men, women, younger or older consumers?
* Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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