Report Published: "LBS Market in India 2015-2019"

Fast Market Research announces the availability of Technavio's new report "LBS Market in India 2015-2019" on their comprehensive research portal.

LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the Internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.

Technavio's analysts forecast the LBS market in India to grow at a CAGR of 58.61% over the period 2014-2019.

Get More Details on this Report and a Full Table of Contents at LBS Market in India 2015-2019

Commenting on the report, an analyst from Technavio’s team said: "One key trend upcoming in this market is LBS-induced social networking. People use their smartphones to access social networks and find friends, check-in, tag locations, check locational reviews, etc. All of these services use LBS through the user’s smartphone’s in-built GPS."

According to the report, one of the main drivers in the Indian market is the increased adoption of mobile internet. The presence of 3G, and the recent introduction of 4G in India, has resulted in a rise in the consumer base for mobile internet. Improved mobile internet services have a direct impact on the LBS market in India.

Further, the report states that one of the major challenges that the market faces is the lack of updated, reliable, and accurate information. Consumers using LBS expect real-time information provided by LBS. The lack of updated information about a region's infrastructure leads to LBS-enabled apps providing outdated data. This anomaly is primarily because of the lack of content providers on a regional level. India has a serious deficit of content providers.

The key players in the LBS Market in India 2015-2019 are AdNear Pte Ltd., CanvasM Technologies Ltd., Garmin International, MapmyIndia, Polaris Wireless and Telenity Inc. while other prominent vendors include Apple, ariosesoftware.com, Bing, Clingle (Srividya Tech), DbyDx Software, Dialme 24, Dialuz.com, ESRI, Facebook, FLAGMYOFFER, GETIT Infoservices, Google, HERE, Intergraph, LocationGuru, Mojostreet Infomedia Services, MyCityWay, SatNav Technology, Scanpoint Geomatics, Spime, Syniverse Technologies, Tata DOCOMO, TELiBrahma Technologies, TomTom, Yahoo and Yoose.com

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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