Market Report, "Dog Food in Taiwan", published

The uptake of trends was becoming increasingly more nationwide in 2014. Dogs were becoming more valued members of the family all over Taiwan. The distinction of dog food purchasing habits between Taipei and northern Taiwan on one hand and southern Taiwan on the other was narrowing.

Competitive Landscape

Mars Inc remained the leading player in dog food in Taiwan in 2014. The company was the biggest player overall, the third biggest in mid-priced and the leader in premium dog food. Mars leads in both dry and wet dog food through its four key brands Pedigree, Royal Canin, Nutro Choice and Cesar. Second largest firm, Hill's Pet Nutrition Inc, offers its portfolio under one umbrella brand and this includes Hill's Prescription Diet, Hill's Science Diet and Hill's Ideal Balance.

Industry Prospects

Dog food is expected to grow at a slower CAGR in the forecast period than in the review period. The key influences are likely to be a shift to smaller sized dogs, high density and limited available space, as well as fewer new households taking up dog ownership.

Full Report Details at
- http://www.fastmr.com/prod/1036518_dog_food_taiwan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Taiwan?
* What are the major brands in Taiwan?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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