New market study, "Laundry Care in Belarus", has been published

Belarusian rouble keeps getting stronger in 2013-2014, with less devaluation against major currencies. Throughout 2013, the devaluation of the Belarusian rouble against the US$ and EUR was lower than the level of inflation in Belarus. A similar situation is seen on the market during the first half of 2014. This created favourable conditions for importers, making imports cheaper, causing imports of laundry care and as a consequence the share of imported products overall, to increase.

Competitive Landscape

The competitive environment in laundry care in Belarus can be described as consolidated with a rather strong presence of international brands, in particular brands by two companies - Procter & Gamble and Henkel, which hold 24% and 21% of laundry care value sales in Belarus in 2014, ranking first and second, respectively.

Industry Prospects

Laundry care is expected to mature in Belarus over the forecast period. The reason for the expected growth is the still lower per capita consumption compared to most European countries and the World Health Organisation standards. Value sales are expected to rise at a CAGR of 2% at constant 2014 prices, over the forecast period, while retail volume sales will increase at a CAGR of 1%. The rising penetration of washing machines and increasing hygiene standards will drive volume sales, while value growth will mainly be supported by the increasing share of value-added higher quality products.

Full Report Details at
- http://www.fastmr.com/prod/1036461_laundry_care_belarus.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Belarus market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Laundry Care in Belarus?
* What are the major brands in Belarus?
* What is the performance of concentrated liquid detergents?
* What are the main new products developments in the laundry aids area?

Reasons to Get this Report

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