Pakistan Consumer Electronics Report Q4 2015 - New Market Study Published

We revised our estimate for the size of Pakistan 's consumer electronics market in the Q415 update as we believe the previous figure underestimated the development of the market in recent years. There does , however , remain significant uncertainty about the market due to a lack of available local data and the extent of grey market imports. Looking ahead, our Country Risk team's forecast for strong household income growth informs our outlook for robust consumer electronics spending growth 2015-2019 as households acquire sufficient disposable income to enter the market for the first time. We now forecast total consumer electronics device spending will grow at a CAGR of 7.6% 2015-2019 to reach a total of USD6.2bn in 2019. Despite these positives, we stress that Pakistan continues to present major challenges to vendors due to a number of economic, security and political risks. However, the large population and rising incomes has been sufficient to attract investment from multinational consumer electronics market leaders such as LG, while in August 2015 Haier Group opened the first notebook assembly plant in Lahore . This investment will help to boost growth and enable the market to achieve the potential offered by improving economic fundamentals.

Full Report Details at
- http://www.fastmr.com/prod/1044829_pakistan_consumer_electronics.aspx?afid=301

Headline Expenditure Projections:

Computer Sales: USD976mn in 2014 to USD1.06bn in 2015, +8.4% in US dollar terms. The commercial PC market has strengthened, with demand from consumers, enterprises and the public sector.
AV Sales: USD1.08bn in 2014 to USD1.15bn in 2015, +6.7% in US dollar terms. Cheaper IPTV services are helping to drive demand for flat-screen TV sets, but demand remains centred on lower value devices.
Handset Sales: USD2.26bn in 2014 to USD2.6bn in 2015, +13.3% in US dollar terms. Smartphone sales have been rising rapidly, albeit from a low base, and the recent introduction of 3G services will accelerate growth.

The Pakistan Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Pakistan.

BMI Research's Pakistan Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Pakistan.

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