New Study: Home Laundry Appliances in Australia

Home laundry appliances in Australia continued to stagnate in 2014 with marginally negative volume growth and only 2% current value growth.

Competitive Landscape

Fisher & Paykel experienced share decline in 2014 – down to 16% from 17% in 2013 – although it remained as the leading brand in home laundry in Australia. It replace Electrolux Home Products’ Simpson brand in 2013, which experienced a further decline in share in 2014 from 17% down to 13%. Simpson traditionally played the role of Australia’s primary entry-level home laundry brand, but as penetration levels plateaued and home laundry evolved into a replacement market, this selling point is no longer as relevant as in previous years. Fisher & Paykel also benefited from the shift back towards top-loading automatic washing machines, the format in which it specialises.

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Industry Prospects

The sluggish growth experienced by home laundry appliances in 2014 is expected to continue over the forecast period, with a volume CAGR of 2%. Unlike other major appliances, home laundry appliances is not impacted by renovations, as consumers rarely renovate their laundry rooms. This is likely to put a drag on the category’s growth over the forecast period, as it will be predominately marked by replacements, with competition continuing to be based mainly on price. Unit prices of automatic washing machines are expected to fall, from A$681 in 2014 down to A$602 by 2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Australia?
* What are the major brands in Australia?
* What is the average volume capacity for washing machines in Australia?
* Has there been a shift from front loading to top loading washing machines?

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