New Market Report: Home Insecticides in Thailand

Thailand’s hot and humid climate causes insects such as ants, mosquitoes, flies and so on to thrive, bothering people at their living places, at work and outside; they not only annoy and cause discomfort but also destroy food and can cause disease. In 2014, home insecticides recorded progressive performance because of better product development that served consumers’ needs and product variety from many brands available on the market. Home insecticide products still exist in original versions with smells that are harmful to both consumers and insects. However, some effective new home insecticide products have been developed that provide protection without using toxins.

Competitive Landscape

SC Johnson & Son (Thailand) led in home insecticides with a value share of 38%, sales growth of 6% and value sales of Bt1.3 billion. Its strength lies in its Raid and Baygon brands. Thai consumers have been aware of Baygon brand for a very long time as it was the first insecticide brand the company introduced in the country, and at a time when there were not many foreign competitors on the Thai market. The company penetrated the Thai market aggressively with technology and innovation and won over traditional home insecticides of domestic players.

Full Report Details at
- http://www.fastmr.com/prod/1038535_home_insecticides_thailand.aspx?afid=301

Industry Prospects

Value sales of home insecticides are expected to rise at a CAGR of 2% at constant 2014 prices over the forecast period to reach sales value of Bt3.9 billion in 2019. The category will perform positively over the forecast period as Thai consumers have started to believe that home insecticides are necessary items to be used in almost every household. Climate change in the country will spur more purchases and use of different types of home insecticides. Concern about insects’ disturbance and fear of diseases will contribute to higher demand and sales growth of these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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