Now Available: Retail Tissue in Romania

Poor economic situation at the beginning of the review period has directed consumers towards economy products. This explains why, together with increasing purchasing power, consumers went closer to trying out more expensive products as well, driving retail tissues sales from two directions: Economy products for now reachable remote areas through improved distribution strategies, as well as higher premium sales in urban areas and more specialised products for clear purposes while limiting replacements. All in all, consumer mentality shifted over the review period, resulting in higher product awareness and more specific tastes.

Competitive Landscape

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The category leader in 2014 was Sofidel Group, with a value share of 20%. The company hit RON108 million, while second-ranked SCA Hygiene Products held a 15% value share, with RON81 million.

Industry Prospects

All retail tissue categories are expecting an increase in sales over the forecast period. Consumers’ increased preference for categories such a kitchen towels is expected to be exploited by manufacturers which might develop new products or only new packaging as a way to attract consumers. Also, one other aspect which is going to be tackled by manufacturers concerns the availability of such products, especially economy formats, in remote areas of the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Romania?
* What are the major brands in Romania?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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