Quarterly Beverage Tracker Second Quarter 2015: Spain - New Market Study Published

A positive economic outlook combined with warm temperatures saw better consumer moods, and an increased consumer spend. These factors helped all commercial beverages to increase by 2% compared to 2014, with on-premise sales gaining in particular. Private Label products struggled to compete with branded price promotions leading them to perform below average in packaged water, beer and juice; however they were able to perform above average in iced/rtd, sports and energy drinks by introducing multi-serve PET bottles.

Key Findings

* Improved consumer confidence and steady signs of economic recovery led to an increase in spending
* Complementary products are sharing leading umbrella brands as a way to counteract to PL products
* Strong upsizing in energy drinks (150cl PET bottle) and packaged water (800cl PET bottle) contributed to registering increases when comparing with previous year
* Warm temperatures in Q2-15 helped consumption

Report Synopsis
Canadean's Spain Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Full Report Details at
- http://www.fastmr.com/prod/1045265_quarterly_beverage_tracker.aspx?afid=301

* Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
* Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
* An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
* Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
* Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
* Update on important soft drinks corporate activity
* Quarterly selected retail price movements for key brands by category covering the most recent five quarters
* Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons to Get this Report

* Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning
* Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives
* Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
* View a selection of the key quarterly new soft drinks product launches and identify competitor activity

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