Now Available: Nigeria Beer Market Insights Report 2015

2014 saw increases of around 3% in line with previous years and ranks second only to South Africa in the African market. Nigerian consumers do not see discount beers as trading down as they have the requisite of quality ingredients. Consumers are showing increasing signs of being category loyal rather than brand loyal presenting challenges.

Key Findings

* Discounts grew by 11% due to consumers preference for value
* Beer is under pressure from FAB products
* Brewers are being forced to lower prices despite rising costs
* Mainstream and premium products have suffered due to the rise in discounted beer

Full Report Details at
- http://www.fastmr.com/prod/1045373_nigeria_beer_insights_report.aspx?afid=301

Report Synopsis
Canadean's Nigeria Beer Market Insights 2015 Report provides a complete overview of the Nigeria beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

* 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
* Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
* Value by distribution channel 2010-2014, with 2015 forecasts
* 2013-2015 selected on- / off-premise retail prices
* Details of key beer new product launches in 2014 by company
* Overview of the competitive landscape in the beer market, with analysis of key company performance
* Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
* Data is also available in excel format

Reasons to Get this Report

* Gain an in-depth understanding of the dynamics and structure of the Nigeria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
* Evaluate the current emerging trends and future growth opportunities in the Nigeria beer market to support your brand development and marketing initiatives
* Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
* Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
* Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
* Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Nigeria beer market
* View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Companies Mentioned in this Report: Nigerian Breweries, Guinness, SABMiller

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