Market Report, "South Africa Consumer Electronics Report Q4 2015", published

BMI's outlook for consumer electronics device spending growth in South Africa reflects a weak ening economic outlook, including rand depreciation against the US dollar. The erosion of South African household purchasing power in global markets will to some extent be offset by an increasing supply of low- cost smartphones and tablets as mobile operators encourage greater data usage by launching own-brand low -price devices. The popularity of smartphones launched by MTN and Vodacom highlight the potential for low - priced devices , although we believe there will be a steady demand for PCs and notebooks in the longer term as economic growth returns and large enterprise and government spending return to stronger levels.

Headline Expenditure Projections

PC Sales: USD2.2bn in 2014 to USD2.0bn in 2015. Forecast downgraded to reflect the weaker economic outlook, with the impact of rand depreciation and price pressures in the PC market as competition from low-cost tablets intensifies particularly important factors.
AV Sales: USD1.1bn in 2014 to USD1.0bn in 2015. Digital camera demand cannibalisation will continue to be a drag on growth, while TV set market has a mixed outlook due to considerable scope for upgrades, but also intensifying price competition.
Handset Sales: USD3.6bn in 2014 to USD3.7bn in 2015. Handset sales growth expected to outperform again in 2015 as the base of smartphone ownership continues to widen, with positive impact on overall handset average selling price.

Full Report Details at
- http://www.fastmr.com/prod/1038372_south_africa_consumer.aspx?afid=301

The South Africa Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in South Africa.

BMI Research's South Africa Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in South Africa.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for South Africa to test other views - a key input for successful budgeting and strategic business planning in the South African consumer electronics market.
* Target business opportunities and risks in South Africa through our reviews of latest industry trends and major deals, projects and investments.
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