Wipes in Ukraine - New Report Available

During 2014, sales of wipes continued to be largely dictated by trends in personal wipes. The major factor driving growth in personal wipes is their convenience. Home care wipes remains a very insignificant wipes category in Ukraine, accounting for just 3% of total wipes value sales in 2014 as the majority of Ukrainian people still prefer to use sponges or cloths for wiping surfaces.

Competitive Landscape

Procter & Gamble maintained the leading position in wipes in 2014 with a 20% value share thanks to the popularity of Pampers brands in the category. Biosphere Corp was in second position in 2014 with an 18% value share. The success of Biosphere Corp in wipes is based on the performance of its Smile brand in personal wipes and the Freken Bok brand in all purpose cleaning wipes, each of which is very popular throughout Ukraine. There were no major changes in value shares or competitive positions in wipes during 2014 as all of the category’s major players went to great lengths to maintain their positions in the category.

Full Report Details at
- http://www.fastmr.com/prod/1038678_wipes_ukraine.aspx?afid=301

Industry Prospects

A number of trends are set to influence the performance of wipes in Ukraine over the forecast period. First, wipes is expected to benefit from the widening of product ranges in various categories, with brands more often distributed via supermarkets and hypermarkets, alongside the growing range of private label wipes which is becoming available. Second, demand for wipes is set to be restricted by the low purchasing power of the majority of Ukrainian consumers. And finally, the development of private label products is set to extend the range of products available in the category, with economy and possibly mid-priced products likely to come to the fore during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Ukraine?
* What are the major brands in Ukraine?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Wipes in Morocco
- Wipes in Japan
- Wipes in Peru
- Wipes in the Netherlands
- Global Non-woven Wipes Market 2015-2019