"Armenia - Telecoms, Mobile and Internet" now available at Fast Market Research

Mobile broadband penetration in Armenia at over 30%

By 2015 the Armenian telecom market represented another developing market that is very busy trying to put an effective national telecommunications service in place. With its relatively small population and a GDP per capita of around US$2,800 in 2015, it does not offer a hugely lucrative market opportunity. However, the government and the operators have been systematically building telecom networks and offering services. At the end of 2014 the mobile penetration was 116% and the mobile subscriber market was continuing to grow, the annual growth rate being at close to 10% at the time. On the back of the mobile networks an effective mobile broadband offering has quickly sprung up. Coming into 2015 the number of mobile broadband subscribers had passed one million, representing about one third of the total mobile subscriber base at the time. In the meantime, the fixed-line market had been shrinking or at least levelling off at around a relatively high 19% penetration. At the same time, fixed broadband provided a solid base for internet access with 9% penetration; this was underpinning a reasonably high household internet penetration of 46% by end-2014.

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The local telecom market has had its difficult times. After a run of strong growth in mobile subscribers in particular, the market in Armenia experienced a major slowdown triggered by the Global Financial Crisis (GFC) in 2009. Demand for telecom services in Armenia plummeted as the most damaging impact of the GFC hit the country in that year. Mobile subscriber growth was negligible (around 2%). There has been some strong overall recovery since then, although growth has been somewhat erratic. In five years mobile penetration jumped from 80% to 120%.

The telecommunications sector in Armenia has certainly been experiencing a rollercoaster ride over the last two decades. The sector slipped into decline following the collapse of the former Soviet Union back in the 1990s, with the fixed-line teledensity falling markedly. This was partly as a consequence of the prevailing socio-economic instability within the region, but more significant a factor was that the country initially failed to embrace any vigorous reform in the telecom sector. Despite steadily improving economic conditions as the country underwent economic reform, the telecoms sector was initially slow to respond.

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