Rtds/High-Strength Premixes in South Africa: New research report available at Fast Market Research

With the rising consumer demand for convenience, as well as manufacturers’ need to continually innovate in this "fad-driven" market, there remains a trend towards premixes and ready-to-drink cocktails. Brandhouse Beverages’ Smirnoff Boxed range of cocktails, first launched in late 2012, saw the introduction of new flavour variants in 2013. In 2014 the company introduced Smirnoff premixed spirit coolers in convenient and portable single-serve metal beverage cans.

Competitive Landscape

The South African Breweries led RTDs/high-strength premixes with a 42% total volume share in 2014. The company’s Redd’s Dry, Redd’s Original and Brutal Fruit brands held first, second and fourth positions respectively overall. In third position was Halewood International’s Red Square spirit-based RTD brand. Distell Group held second position overall, and its Klipdrift & Cola spirit-based RTD was the fifth biggest brand within the category in 2014.

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Industry Prospects

It is thought that there may be more premixed cocktails launched to the market, as other RTD brands could look at the viability of the bigger bag-in-box format. It is possible that other spirits brands may enter the category and create new premixed cocktail variants, as they look to appeal to consumers’ demand for convenience. There may also be a move towards bigger pack sizes within metal beverage cans in order to meet consumers’ demand for convenience, as well as value for money.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in South Africa?
* What are the major brands in South Africa?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?

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