Full-Service Restaurants in Germany - New Market Study Published

Full-service restaurants continued to face increasing pressure from competing formats, such as 100% home delivery/takeaway. In light of increasingly fast-paced consumer lifestyles, especially in urban areas, full-service restaurants suffered from consumers’ declining levels of patience with the process of eating out. Younger urban consumers in particular have displayed a decreasing willingness to spend a long time at a restaurant, and prefer to move on to a more lively establishment, such as a bar or pub, quickly after eating. As a result, full-service restaurants registered near stagnation in transactions and in current value terms in 2014.

Competitive Landscape

The competitive landscape in full-service restaurants continued to be almost entirely made up of independent players in 2014, with chained operators reaching a mere 940 outlets nationwide. Within chained full-service restaurants, the leading players in outlet terms remained the three hotel chains Accor Hotellerie, Best Western Hotels and Steigenberger, which combined accounted for nearly 50% of the total number of outlets. However, in turnover terms, all three players accounted for significantly smaller shares, as they are predominantly frequented by hotel guests, and rarely reach a local customer base.

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Industry Prospects

Full-service restaurants in Germany is expected to continue to suffer from growing pressure from other, more convenient consumer foodservice alternatives, as well as consumers’ declining interest in spending a long time at sit-down meals. As such, growth opportunities are mostly found in casual dining full-service restaurants; this is expected to significantly outperform non-casual dining full-service restaurants.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Full-Service Restaurants in Germany?

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