"Surface Care in Malaysia" Published

Surface care gained 4% current value growth in 2014. Bathroom cleaners, wipes and refills (dry electro-static) and wipes (excluding starter kits/sweepers/sticks) each contributed 7% current value growth, followed by home care disinfectants, standard floor cleaners and multi-purpose cleaners with a current value growth of 5%.

Competitive Landscape

Reckitt Benckiser (M) Sdn proudly remained as the leader in surface care with 23% value share in 2014, followed by SC Johnson & Son with 18% value share and Kao with 13% value share. At the opposite end, Kinocare Era Kosmetindo PT continued to record the largest percentage decrease in value sales because of declining popularity and limited shelf space in modern grocery retailers.

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- http://www.fastmr.com/prod/1055335_surface_care_malaysia.aspx?afid=301

Industry Prospects

Surface care is expected to grow at a value CAGR of 2% at constant 2014 prices over the forecast period, forecast to get better performance compared with the review period. Most of the categories are expected to gain lower CAGR due to the economic downturn.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Malaysia?
* What are the major brands in Malaysia?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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