New Study: Bleach in Malaysia

Bleach gained 4% in current value during 2014, which was one percentage point higher than in 2013. It still remained in demand because the majority of the detergent powders or liquids have yet to include the bleach function. It is especially needed when washing white school uniforms or working uniforms.

Competitive Landscape

Clorox (M) Sdn Bhd gained the top position in bleach with a value share of 43%, followed by Sun Jiang Trading with a value share of 20% only, as Clorox (M) has a well-known brand that is named Clorox, which is known by the majority of consumers.

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Industry Prospects

Bleach is expected to gain 2% in value at constant 2014 prices over the forecast period. The slow growth is forecast because of development of high technology that can lead to more innovative products. For instance, more and more concentrated powders or liquids can add on the function of bleach and also combine its function with other existing functions.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Malaysia?
* What are the major brands in Malaysia?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Malaysia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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