Report Published: "Smokeless Tobacco in Germany"

Smokeless tobacco is a niche in Germany, with the majority of products having no recognisable sales, largely due to EU law or a lack of tradition for consuming such products. Within smokeless tobacco, the only product with any meaningful presence up to 2014 remained dry snuff, which does have a long tradition within the country, whereas chewing tobacco does not have a notable presence and was barely available in 2014, except from specialist internet retailers.

Competitive Landscape

Pöschl Tabak continued to dominate snuff in 2014. Its main brand Gletscher Prise held a 48% volume share, making it the most important brand in smokeless tobacco. Pöschl Tabak has a wide product range, with its Gawith Apricot brand also holding a significant volume share of 18% in 2014. The brand has benefited from a consumer preference for fruit flavours, but some consumers switched to Pöschl Tabak’s revived brand Ozona at the beginning of 2015, which also offers a range of fruit flavours.

Full Report Details at
- http://www.fastmr.com/prod/1055504_smokeless_tobacco_germany.aspx?afid=301

Industry Prospects

Volume sales of smokeless tobacco are predicted to see a fairly sharp decline over 2014-2019 because very few young consumers are buying these products on a regular basis. The ageing of the consumers of these products will thus lead to a decline in demand over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Smokeless Tobacco in Germany?
* What are the major brands in Germany?
* What are the traditional types of smokeless tobacco available in Germany?
* What is the product awareness of smokeless tobacco in Germany?
* What innovations are present in smokeless tobacco in Germany?

Reasons to Get this Report

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