Market Report, "Away-From-Home Tissue and Hygiene in Taiwan", published

AFH products saw a strong value sales increase by over 4% in 2014, with the driving force being the aging population and the flourishing Taiwanese tourism market. Tourism has helped to increase demand for tissue at places such as foodservice outlets, hotels, and shopping malls, as they provide napkins and boxed tissue. The increase in tourists from Mainland China also helped to drive growth in tourism which led to increased demand for AFH tissue.

Competitive Landscape

Kimberly-Clark Taiwan leads sales in AFH products in 2014. This is attributed to its wide presence across categories including toilet paper, paper towels, boxed facial tissues and napkins. Nonetheless, it faces increased competition from local and Chinese players that usually offer AFH products at a cheaper price.

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Industry Prospects

AFH products is expected to see a value CAGR of 3% at constant 2014 prices, over the forecast period. The more optimistic outlook for the Taiwan economy is likely to have a positive impact on AFH products as it will drive consumers to dine out more and demand better quality products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Taiwan?
* What are the major brands in Taiwan?
* What are the most important channels for away-from-home sales?
* What are the different applications for away-from-home wipers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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