Market Report, "RTD Tea in Singapore", published

Demand for RTD tea continued to rise in 2014 as more consumers were informed about the health benefits of the antioxidants in RTD tea. Consumers also turned away from unhealthy drinks such as carbonates to healthier options such as RTD tea.

Competitive Landscape

Pokka Corp (S) Pte Ltd continued to lead RTD tea in 2014 with a 51% off-trade value share. The company’s position can be attributed to its well-established Pokka brand, particularly Pokka Jasmine Green Tea. The company has also benefited from celebrity endorsement of its products. Moreover, Pokka Corp offers consumers a wide selection of flavours, more than 15 in fact, from traditional green and black tea-based drinks to white tea, red tea and even milk tea. Furthermore, Pokka also attracts consumers because of its Japanese origins, with Japan seen as country which offers high quality food and beverage products.

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Industry Prospects

RTD tea is expected to post a total volume CAGR of 2% over the forecast period, mainly driven by population growth. RTD tea in general enjoys mass appeal due to its health benefits. Thus, a further increase in the population will likely provide a boost to category growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Singapore?
* What are the major brands in Singapore?
* What flavors of RTD Tea, like green tea, are the most popular in Singapore?
* Who is the consumer profile of RTD tea drinkers in Singapore?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Singapore?
* Are fountain sales available for RTD Tea in Singapore?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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