New Market Report: Car Rental in Croatia

Car rental experienced no major changes in 2014. The number of operators remained virtually unchanged over the review period. Leisure car rental continues to dominate, accounting for a retail value sales share of 69% in 2014. This trend was visible throughout the review period, with the majority of business remaining highly seasonal. Car rental saw a 7% increase in transactions in 2014 and a 4% increase in retail value sales. Over the forecast period, car rental sales are expected to grow at a CAGR of 4% at constant 2014 prices, reaching HRK506 million in 2019.

Industry Prospects

Leisure is expected to remain the dominant segment in car rental in Croatia, as the country is predominantly a leisure tourism destination. Car rental sales are expected to grow at a CAGR of 4% at constant 2014 prices over the forecast period. This will be fuelled by an increase in inbound arrivals and growing demand for leisure car rentals. The general trend of growing interest in independent travel will also contribute to this growth. As all of the major international players are already present in the category, it is not expected that any major changes will be seen in the competitive landscape over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/1055575_car_rental_croatia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Croatia?
* What are the major brands in Croatia?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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