Now Available: Hair Care in New Zealand

Colourants saw the strongest current value growth within hair care in 2014, as the ageing population sought solutions for greying hair that were quick, easy and convenient. In particular, new developments within colourants emerged over the last two years, and have become popular ways to touch up greying hair in between full colour treatments at home or in the salon. For instance, Colour WOW is a solid powder colour in a compact format with a brush for touch-ups, and Roux is a hair colour crayon, with both available through the department store Farmers.

Competitive Landscape

Unilever New Zealand continued to lead hair care in 2014, with a value share of 25%. The strongest brand within the company’s portfolio is Sunsilk, which held a share of 11% in 2014. Sunsilk remains highly price-competitive through supermarkets. The Sunsilk Co-creations branding continued, with a male specific product added to the range, known as Sunsilk Co-creations Detox for Men.

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Industry Prospects

Hair care products are expected to be further segmented by gender and age, as already demonstrated over the review period. Products specifically for men and children, along with the ageing population, are all likely to be targeted for specific needs, such as products to volumise for thinning hair and anti-ageing formulations for older hair types, and further multipurpose products, such as 2-in-1 and 3-in-1 hair and body washes for men, as well as children.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in New Zealand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in New Zealand?
* What are the major brands in New Zealand?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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