Contact Lenses in Germany: New research report available at Fast Market Research

In Germany around 5% of the population wears contact lenses. Although the overall number remained relatively stable over the last few years, an increasing incidence of myopia, especially among younger consumers, was noticeable. In particular, this consumer segment demands fast and convenient solutions, which in turn serves as the key drivers for the rising demand of daily disposable lenses, a product type that is often considered best suited to the active lifestyles of modern consumers.

Competitive Landscape

CIBA Vision GmbH was by far the leading company in contact lenses in 2014, holding a value share of 46%. As the leading operator in all of the four contact lenses, CIBA Vision holds a strong position as an innovative manufacturer of quality daily disposable, weekly/monthly disposable and extended wear lenses.

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Industry Prospects

The positive trend for contact lenses is expected to continue over the forecast period. With further increasing myopia rates, among younger consumers aged between 20 and 30 on one hand and the ageing population on the other, the convenience factor of contact lenses is likely to continue playing an important role. The increasing availability in various distribution channels is also expected to contribute to growing value and volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Germany market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Germany?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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