Report Published: "Incontinence in Hong Kong, China"

Incontinence recorded current value growth of 8% in 2014. The increase in the proportion of older people aged 65 years and above in the population contributed to the healthy performance of the category. According to Euromonitor International Countries and Consumers statistics, the proportion of persons aged 65 years and above increased from 13% in 2009 to 15% in 2014.

Competitive Landscape

DSG International Ltd led incontinence with a value share of 37% in 2014. Thanks to its long-established brand image, wide portfolio and competitive pricing strategy, the player was able to earn and retain consumer interest and loyalty throughout the review period.

Industry Prospects

Over the forecast period, incontinence is expected to register a value CAGR of 5% at constant 2014 prices. The ageing population will continue to provide the impetus for the category’s growth. According to government statistics, the proportion of people aged 65 years and above is expected to rise from 15% in 2014 to 17% in 2018.

Full Report Details at
- http://www.fastmr.com/prod/1055450_incontinence_hong_kong_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Incontinence in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What are the most important channels for incontinence products?
* How do light incontinence products perform compared to moderate/heavy incontinence products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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