New Market Report: Retail Tissue in Vietnam

According to Euromonitor Countries and Consumers report, the average Vietnamese income posted a CAGR of 19% from 2009 to 2014. Rising incomes not only improved the living standards of local people, especially in rural areas, but also influenced their lifestyles. Many consumers started to use tissue products, instead of water, paper or cloth, for cleaning purposes. As a result, tissue products gradually became a necessity for the Vietnamese.

Competitive Landscape

In 2014, New Toyo Pulppy Viet Nam Co Ltd remained the leading player in retail tissue in Vietnam, with a value share of 30%. The company offered a wide range of retail tissue products, including toilet paper, tissues, kitchen towels and paper tableware under its four popular brands Pulppy, AnAn, Flower and May. In 2014, the company also received Vietnam High Quality Goods 2014 award.

Full Report Details at
- http://www.fastmr.com/prod/1055461_retail_tissue_vietnam.aspx?afid=301

Industry Prospects

Over the forecast period, manufacturers are likely to introduce product innovations in an attempt to increase overall consumption of retail tissue products. Moreover, the growing number of affluent households in the country is likely to result in higher demand for more sophisticated products. As such, manufacturers will need to introduce new products to satisfy emerging demand and increase retail volume and value sales. For example, tissues with additional skincare functions, or tissues that are suitable for easy make-up removal, are likely to be introduced and attract consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Retail Tissue in Vietnam?
* What are the major brands in Vietnam?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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