New Market Report: Home Insecticides in Taiwan

The sales performance of home insecticides is affected by weather conditions, and in 2014 typhoons and heavy rain storms saw a decrease. Consequently home insecticides declined 1% in current value terms in 2014 to stand at NT$1.4 billion.

Competitive Landscape

Chung Tai Hsing Chemical Industry Co Ltd remained the leading player of home insecticides at the end of the review period, holding a 26% value share in 2014. This is because the company has regularly launched new products, and its brands Crocodile and Pi An Chu are well positioned in Taiwan, benefitting from a wide distribution network. However, the company’s value share in 2014 was slightly lower compared with 2012, due to competition from other home insecticide brands.

Industry Prospects

The home insecticides category is projected to see a negative constant value CAGR of 4% over the forecast period. This is because with the growth of health and eco-friendly awareness, an increasing number of consumers reduce the use of home insecticides in order to improve household hygiene. Moreover, consumers look for substitutes such as fruit peel and camphor oil.

Full Report Details at
- http://www.fastmr.com/prod/1058014_home_insecticides_taiwan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Taiwan market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Insecticides in Taiwan?
* What are the major brands in Taiwan?
* Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Taiwan?
* What are the key new product launches in the insecticides market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Home Insecticides in Austria