New Market Research Report: Bleach in Taiwan

Bleach generally has an unappealing odour, so consumers consider its ingredients harmful and dangerous. Most cleaners have bleach function; hence, consumers are shifting to other alternatives. With the growth of health awareness and eco-friendly perception, bleach posted a slight decline in current value terms in 2014 to stand at NT$256 million.

Competitive Landscape

In 2014 Kao (Taiwan) Corp remained the leading player in bleach accounting for a 28% retail value share. The company’s Wonderful brand is well positioned in Taiwan and has a wide distribution network including hypermarkets, supermarkets, the internet and convenience stores. Kao (Taiwan) Corp also invited bloggers to recommend and introduce products, with this advertising strategy effectively attracting the growing number of internet users.

Full Report Details at
- http://www.fastmr.com/prod/1058012_bleach_taiwan.aspx?afid=301

Industry Prospects

Bleach in Taiwan is expected to register a negative CAGR of 4% at constant 2014 prices over the forecast period. This is attributed to the fact that more home care products contain bleach, and are eroding the share of bleach itself. Moreover, the stable growth in unit price restricts innovation, with manufacturers engaging the price wars and concentrating on keeping down costs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Taiwan market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Taiwan?
* What are the major brands in Taiwan?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Taiwan?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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