Womenswear in Indonesia - New Market Study Published

Strong current value sales growth of 13% was recorded in womenswear in 2014. Growth was supported by a steady increase in the number of middle-to-high-income consumers in Indonesia. Most women in urban areas are spending more time outside their homes, for work or socialising with friends; therefore, they are more likely to buy womenswear more often, especially to follow the latest fashions.

Competitive Landscape

With a large number of brands present in 2014, both local and foreign, womenswear in Indonesia is highly fragmented. No single company dominates, although some imported premium brands, such as Zara and Forever 21, have more visibility through their retail chains in cities. Overall, retail value sales of imported products remained higher those of local products; a large share of women in Indonesia prefer well-known apparel brands because they are perceived to offer better quality products that justify higher prices.

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Industry Prospects

Women’s appetite for fashion in Indonesia is expected to continue growing, in line with activities by players to remain attentive and responsive to fashion trends. In a country where people like to socialise and conform to the standards of their group or community, women are likely to follow the most promoted and visible trends. For example, trends created by celebrities will continue to influence the choice of many women.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in Indonesia?
* What are the major brands in Indonesia?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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