New Market Research Report: Rtds/High-Strength Premixes in Hong Kong, China

Japanese-style spirit-based RTDs continued to grow very fast in Hong Kong, China in 2014. Consumers are curious to try these brands as there are only a few available. This is well illustrated by Chu-hi, launched in 2013, which is loved by many young people, especially women. Distributors have also revealed that value sales of Japanese-style RTDs recorded at the 2014 Dining and Wine Fair doubled those of the same fair in 2013.

Competitive Landscape

Eugina Ltd led RTDs/high-strength premixes with a 34% share of total volume sales in 2014. The company keeps exploring potential on-trade distribution channels to support its sales figures. Also, occasional price promotions on its products were observed in supermarkets in 2014.

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Industry Prospects

Over the forecast period, total volume sales of RTDs/high-strength premixes are expected to post a negative CAGR of 1%. Main players, including Eugina Ltd, are putting their business emphasis onto wine and spirits for better sales performances, and therefore fewer resources are being allocated towards marketing RTDs. RTDs still act as a stepping stone onto other stronger alcoholic drinks such as spirits and wine. Demand is considered vulnerable as consumers easily switch to other types of alcoholic drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTDs/High-Strength Premixes in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
* How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

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