Bags and Luggage in Ukraine: New research report available at Fast Market Research

In 2015, bags and luggage suffered a significant decline of 28% in volume terms as a result of the category’s reduced consumer base due to Russia’s annexation of the Crimea and "anti-terrorist operations" in the Donetsk and Luhansk regions as well as an overall unfavourable economic climate. With rising prices on a number of products following strong local currency devaluation (bags are import-dependent), consumers were forced to rein in their spending on bags and luggage, replacing such items less frequently than in previous years.

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Competitive Landscape

Bags and luggage continued to be characterised by a high level of fragmentation in 2014, with unbranded products and minor brands from China dominating the category overall, with these "others" comprising 85% of the category’s retail value sales. There was no strong leader with a foothold in every category, with the biggest player, AIK PP (owner of the well-known Derby brand) maintaining its leading position with just a 6% share.

Industry Prospects

Over the forecast period the performance of bags and luggage will be largely dependent on the economic situation in the country. Such products are not of the greatest necessity and thus consumers will continue to economise if incomes are not restored to pre-crisis levels. If the economic recovery does take place, bags and luggage is expected to post a value CAGR of 2% at constant 2015 prices, this being largely in line with the review period average. After a fall in sales in 2014 and 2015, the category will gradually recover to reach sales of UAH8.4 billion in 2020.

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