Newly released market study: Car Rental in Kenya

The demand for car hire continued to increase over the review period, driven by the increasing number of business travellers. Sales for the category were boosted to some extent by the performance of business car rental, which recorded the strongest current value growth of 11% in 2014, albeit from a rather smaller base than leisure rentals. Growth for business car rentals can be attributed to the continuous demand from government employees and business associates, during workshops, conferences and meetings for both inbound and outbound trips, particularly from regions such as Asia, more specifically China. Leisure car rentals are more seasonal, with a notable increase during the peak tourist seasons (July to August and December).

Full Report Details at
- http://www.fastmr.com/prod/1058146_car_rental_kenya.aspx?afid=301

Industry Prospects

Car rental is forecast to grow at a constant value CAGR of 3% over the forecast period. Business car rental is predicted to continue to grow rapidly, driven by bookings from government officials and businesspeople from other countries, such as China. Growth is also expected to be driven by the improving economic and business environment. The business car rental category is also less likely to be affected by travel advisories. Value sales for business car rental are set to grow at a constant value CAGR of 5%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Kenya?
* What are the major brands in Kenya?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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