Market Report, "Dog Food in the Philippines", published

Current value sales of dog food grew by 11% to Ps1.8 billion in 2014 compared to 10% growth and value sales of Ps1.6 billion in 2013. Sales have continued to grow due to the increased humanisation of pets as more lower- to middle-class consumers shift towards prepared dog food while more middle- to upper-class consumers are willing to try out premium dog food products. This trend is expected to continue in 2015.

Competitive Landscape

While multinational companies still dominate sales of dog food in the Philippines, SM Retail Inc’s SM Bonus line has benefited from its economy positioning as more consumers have switched to prepared dog food. The company has also benefited from its wide distribution network in SM Supermarkets located nationwide. Overall company rankings in dog food remained the same in 2014 with the exception of SM Retail Inc which moved up from sixth to fifth place.

Full Report Details at
- http://www.fastmr.com/prod/1058117_dog_food_philippines.aspx?afid=301

Industry Prospects

Dog food sales are expected to grow by an 8% CAGR at constant 2015 prices over the forecast period compared to the 6% CAGR growth at constant 2015 prices during the review period. Higher disposable incomes and the increased humanisation of pets will continue to fuel growth. The popularity of dogs over other pets will ensure stable demand for dog food.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dog Food in Philippines?
* What are the major brands in Philippines?
* How fast are consumers trading up to prepared dog food?
* How have pet specialists fared in recent years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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