Childrenswear in Indonesia - New Study Released

Despite the difficult economic situation after the significant increase in fuel prices in November 2014, middle-to-high-income consumers still had enough purchasing power to buy branded and even more advanced childrenswear. Furthermore, children usually require a number of different changes of clothes each day; therefore parents tend not to stop buying items for their offspring. These factors, combined with the increase in the number of retail outlets that sell branded clothing in all major cities in Indonesia, stimulated healthy retail volume and value growth in childrenswear in 2014.

Competitive Landscape

In 2014, childrenswear remained a highly fragmented category in Indonesia, with a multitude of small domestic players selling their brands through traditional independent apparel and footwear specialist retailers, but also department stores. The majority of childrenswear is manufactured locally, despite the growing number of Chinese products. However, no local player has a recognisable brand name that consumers associate with childrenswear.

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Industry Prospects

Improved modern retailing across Indonesia will help to drive sales of childrenswear in the forecast period, by increasing brand choice and availability. Furthermore, increased advertising and investments in new products launches by manufacturers are set to boost sales of childrenswear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Indonesia?
* What are the major brands in Indonesia?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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