Lodging in Argentina - New Market Research Report

Luxury and mid-priced hotels gained share in 2014 driven by the sharp devaluation of the local peso by 48% and the widening of the range between the official rate and the black market rate, the rate used by tourists to acquire local pesos given its price was over 50% lower on average during 2014. Overall hotel occupancy rates increased slightly in 2014 with the average daily room rate growing by 17 percentage points, also helped by an increase in incoming tourism. Independent hotels grew 20% in value terms in 2014, mostly concentrated on boutique hotels.

Industry Prospects

Hotels value sales are set to post a 2% CAGR in constant terms over the forecast period. Independent hotels will be the best-performing category with a projected CAGR under 2% compared to 0.2% for chained hotels, as both domestic and international consumers continue to prefer boutique hotels, looking for more personalised service, greater interior design and less crowded environments.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Accommodation industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Accommodation industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Travel Accommodation in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Travel Accommodation in Argentina?
* What are the major brands in Argentina?
* What is the rate of development for chained hotels vs independent hotels?
* How are luxury hotels performing compared to mid-priced and budget hotels?
* Is there an increase in hostels and campsites?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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