Air Care in Taiwan - New Report Available

Air care increased by 2% in current value terms to NT$706 million in 2014 as the pursuit of a high quality of life boosted the category’s performance. Hectic lifestyles encouraged consumers to purchase air care products that improved the quality of the atmosphere. Moreover, expensive essential oil ingredients contributed to air care value growth.

Competitive Landscape

Farcent Enterprise Co Ltd remains the leading player of air care and accounted a 46% value share in 2014. The company’s air products are well positioned in Taiwan and have a wide distribution network including hypermarkets, supermarkets, internet shopping and convenience stores. Moreover new series stick liquid air fresheners with essential oils were popular in 2014. This is attributed to the fact that the product not only deodorises, but is also considered room decoration.

Industry Prospects

Air care is anticipated to register a negative constant value CAGR of 2% over the forecast period. This is because more an increasing number of consumers are losing confidence in air care products’ chemical composition and more research and news reports claiming that air care products are toxic. Over the forecast period the growth rate is expected to see a decline due to the growth of health awareness, with consumers reducing their use of air care products and seeking alternatives.

Full Report Details at
- http://www.fastmr.com/prod/1058011_air_care_taiwan.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Taiwan?
* What are the major brands in Taiwan?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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