Just Published: "Video Games in Thailand"

Sales of video games rose by 4% in 2014, up from 3% on the previous year. The accelerating growth was mainly attributed to the release of PS4, as the internet has a major role in local consumers’ lives. Smartphones and tablets are convenient and are carried around. Games on mobile phones help to pass the time, such as when queueing or travelling, and help entertain during breaks and free time. Moreover, free-to-play games provide one option for those downloading and can be deleted when necessary. Moreover, those who opt for games believe that static video game consoles are not necessary in their lives while they have smartphones or tablets. However, there is demand for video games hardware in Thailand because of the high performance and realism of 3D games leading many developers of software games to develop games for the mobile platform.

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Competitive Landscape

In 2014, the value sales of Electronic Arts grew by 2% while Konami rose by 3%. Both companies led sales in video games and each posted 14% value shares. Sports games are the most popular in Thailand, and accounted for a 42% share of video games software. Every year, Electronic Arts launches a new version of the FIFA game while Konami also introduces a a new version of Winning Eleven game, both of which are sports games.

Industry Prospects

In 2014, video games is expected to decline by a CAGR of 1% at constant 2014 prices over the forecast period, representing a slightly better performance than over the previous five years. The declining demand for video games hardware (hand-held video game consoles, static video game consoles and video game hardware accessories) stems from growth of smartphones and tablets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Video Games industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Video Games industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Video Games in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values and company shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Video Games in Thailand?
* What are the major companies Thailand?

About Fast Market Research

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