New Report Available: Contact Lenses in Australia

New technologies and scientific advancements are shaping contact lenses with innovation helping drive demand. Companies focused on launching contact lenses offering increased comfort, combating dryness, using silicone hydrogel and targeting specific eye impairments such as astigmatism and presbyopia.

Competitive Landscape

Johnson & Johnson Vision Care (Australia) was the leading player in contact lenses in 2014 with a 37% retail value share. The company’s portfolio includes Acuvue, which is first in both daily disposable lenses and weekly/monthly disposable lenses. In 2014, Johnson & Johnson Vision Care (Australia)’s share in contact lenses decreased by one percentage point due to strong price competition.

Full Report Details at
- http://www.fastmr.com/prod/1057985_contact_lenses_australia.aspx?afid=301

Industry Prospects

Advanced technology will help drive growth in contact lenses over the forecast period, with contact lens manufacturers launching products targeting dryness and irritation for increased comfort. Contact lenses is expected to grow by a 1% value CAGR at constant 2015 prices over the forecast period, reflecting the mature nature of the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Australia?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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