Now Available: Contact Lenses in Thailand

Contact lenses recorded a healthy performance of 8% value growth, pushing value sales to Bt1.7 billion in 2015. The positive performance was fuelled by the strong growth within daily and weekly/monthly disposable lenses. There is a rising personal image and fashionable consciousness among Thai consumers, who prefer wearing contact lenses to spectacles for a better appearance. People also opt for contact lenses as they want more hygiene and comfort. Moreover, a number of people, particularly among teenagers and the younger generations, choose cosmetic contact lenses for fashion and beauty purposes.

Competitive Landscape

Bausch & Lomb (Thailand) Co Ltd remained the leading player in contact lenses in Thailand accounting for a value share of 25% in terms of retail. The company carried a wide range of products under its brands Bausch & Lomb, PureVision, SofLens Daily and ReNu. Johnson & Johnson (Thailand) Ltd ranked second with a 19% value share followed by Maxim Inter-corp Co Ltd with 17%. Johnson & Johnson (Thailand) Ltd had Acuvue as its leading brand whereas Maxim Inter-corp Co Ltd retained its strong positioning in cosmetic lenses.

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Industry Prospects

Contact lenses is expected to record value sales of Bt2.2 billion with a value CAGR of 5% at constant 2015 prices in the forecast period. This positive performance is likely to rely on daily and weekly/monthly disposable lenses. A number of consumers could switch from using spectacles to contact lenses thanks to fashion consciousness among Thai people. Players will be keen to stimulate dynamism by launching new products as well as applying integrated marketing activities to fuel sales performance. Cosmetic lenses look set to be the highlight helping in generating a vibrant environment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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