Now Available: Bags and Luggage in Poland

Increased consumer expenditure of bags and luggage is the main trend in the category in 2015. In this year relatively high economic growth is maintained in the country, which results in wage growth and falling unemployment. Improving household budgets, and consequently the rising consumer mood, have prompted many Polish consumers to buy bags and luggage that are important for consumers, but that do not belong to the so-called necessities of life. In a sense, therefore, this means the implementation of purchasing decisions, which in previous years were postponed to late in the year.

Competitive Landscape

LPP SA, the owner of brands such as Reserved, Cropp Town, House, Sinsay and Mohito, led bags and luggage with a 4% value share in 2014. The company treats its offer of bags as a supplementation of its core assortments, which are female and male apparel. The leading position of that operator is however owed to its wide network of retail outlets which are frequented by a large population of Polish consumers. The product variety is well accepted by the domestic customers as these fast fashion brands offer good value for money.

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Industry Prospects

The consumption of leather products such as apparel, leather goods and footwear in Poland is much lower than in the Western countries of the EU. Therefore, having in mind the high aspirations of Polish consumers, it can be expected that in the forecast years the sales will significantly grow. The pace of growth will be directly related to the financial possibilities of Polish consumers, which will be attributable to the macroeconomic situation in the country. The forecasts indicate healthy GDP growth between 3% and 4% annually, which is predicted to induce greater purchasing power of Polish consumers.

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