Newly released market study: Writing Instruments in France

The unfavourable economic context negatively affected the sales of the writing instruments, with many consumers opt to spend less on such items in the context of weakening purchasing power. At the same time, most people tend to physically write less because of the digital alternatives available on the market. Thus, increasingly, consumers are switching from traditional note taking to typing notes out on consumer electronics devices. In a bid to counter this trend, manufacturers in the category are seeking means through which to make writing a fun or special experience. However, even within this environment, this category continued to register a peak in sales in the months prior to the new school term, which is when many parents purchase a range of accessories for their children. As it represents the major selling period for this category, retailers put considerable effort into creating a large area in store in which to offer the widest choice for their customers.

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Competitive Landscape

Sté Bic SA was the leader of writing instruments in 2015 with a 21% value share. The Bic brand has very strong brand recognition in France and the company led the majority of the categories in which it is present. Bic is known for the quality and reliability of its products. Its domestic production remains an asset thanks to the growing demand among consumers for "made in France" products and its involvement in eco-friendly products.

Industry Prospects

Volume sales of writing instruments are expected to decrease slightly over the forecast period. The penetration of digital devices such as tablets, smartphones and portable computers will continue to contribute to the reduction in purchases of such products. Consumers’ communication habits have drastically changed during the last decade because of the development of the internet; people use electronic messages and take notes directly onto their computers, thus their need for writing instruments is diminishing. This trend is expected to strengthen going forward.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in France market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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