Watches in Turkey - New Market Report

Watches in Turkey is set to increase by 11% in value terms in 2015, reaching TL2.4 billion. This is a stronger rate of growth than the 9% current value growth recorded in the category during 2014. The main reason for this healthy growth is that consumers typically own a range of watches so that they have one to wear on various different occasions such as when playing sport, attending business meetings and going out at the weekend and they are replacing their watches more regularly as fashion trends change. As watches are often associated with personal image, consumers started to choose to own more than one watch towards the end of review period.

Full Report Details at
- http://www.fastmr.com/prod/1060492_watches_turkey.aspx?afid=301

Competitive Landscape

During 2014, watches in Turkey continued to be dominated by global producers, mostly distributed by local companies. Casio, Swatch and Seiko were the leading brands in watches in 2014, each with a 6% value share thanks to their dominant positions in quartz analogue watches. At the end of 2014, Casio continued to launch new models including the G-Shock GPW-1000, the Edifice EQB-500 D and the Oceanus collection. At the end of review period, Swatch introduced the Swatch 51 series, which has an automatic (self-winding) mechanical movement and an exceptional 90hour power reserve. In September 2014, Aydin Saat introduced the Seiko Astron GPS Solar Chronograph, which functions using just the power of sunlight.

Industry Prospects

Watches in Turkey is expected to maintain strong growth over the forecast period, increasing in value at a CAGR of 6% in constant 2015 terms due to various new product launches and rising purchasing power among Turkish consumers. Turkish distributors are set to show greater interest in the Baselworld international watches exhibition, with the result that new brands are expected to be launched in watches in Turkey during the forecast period. The leading companies operating in watches are expected to engage in stronger promotion for their watches more as accessories rather than timepieces during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Watches in Singapore
- Watches in Switzerland
- Watches in the US
- Watches in Poland
- Watches in Germany