Watches in Ukraine - New Report Available

In 2015, Ukrainians struggled to afford even the most basic products, including food, due to the deteriorating economic climate in the country and fall in real incomes. Watches, which are seen as non-necessity items, were in many cases subsequently replaced by consumer electronics, with volume sales thus falling by 22% to 2.6 million units. In current value terms, positive growth of 7% was achieved, albeit weaker than the review period CAGR of 10%.

Competitive Landscape

In 2014, Casio Europe GmbH led the category with a retail value share of 12% thanks to its Casio brand, which is sold in traditional retail outlets as well as via the company’s official internet outlet. Known for its wide assortment of watches and with a consumer shift to more affordable international brands, the company’s share remained sustainable in 2014. Casio’s wide assortment is able to meet the expectations of consumers with different income levels, this being a factor which remained hugely important at the end of the review period.

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Industry Prospects

Watches is expected to post a value CAGR of 3% at constant 2015 prices over the forecast period to reach sales of UAH4.9 billion by 2020. This performance will be only slightly weaker than that of the review period as sales will recover from the dip seen in 2015 and 2016. Moreover, there will be growing demand for status watches rather than basic watches for just telling the time. For the latter category, mobile phones and other consumer electronics will present a growing threat.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in Ukraine?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

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