Market Report, "Jewellery in Mexico", published

Similar to 2014, sales of jewellery in 2015 were noticeably driven by the exclusivity and novelty offered by designers. Additionally, during 2015, supported by retailers and the expansion of shopping centres, many jewellery brands increased their presence, which benefited sales. Finally, the US dollar appreciated, starting the year as Mx$14.70 to one US dollar and rising to Mx$15.49 by May 2015, which supported value growth.

Competitive Landscape

The competitive environment within jewellery is highly fragmented and no company recorded a value share of more than 5% in 2014. The leading companies were Joyerias Bizzarro with 5%, followed by Swarovsky Crystal with 4%. Swarovsky Crystal has an unusual strategy as sponsor of Disney’s motion picture Cinderella and all its stores were very visible due to posters from the film and a sample of the "crystal shoe of Cinderella".

Full Report Details at
- http://www.fastmr.com/prod/1060468_jewellery_mexico.aspx?afid=301

Industry Prospects

Over the forecast period, jewellery is expected to grow at a CAGR of 4% in volume terms and at a CAGR of 5% at constant 2015 prices. Growth is expected to be driven by an increasing offer of brands and products as a result of the entrance of new competitors and a better economic performance in Mexico, which will encourage consumers to trade up.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of costume jewellery compare to real jewellery in Mexico?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
* What are the prospects for non-store retailing in jewellery?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Jewellery in Russia
- Jewellery in Singapore
- Jewellery in China
- Jewellery in Malaysia
- Jewellery in Switzerland