New Report Available: Watches in South Africa

Demand for watches remains fairly stable in South Africa, with more people wearing watches as fashion items rather than using them for timekeeping purposes. The proliferation of mobile phones, which are commonly used for telling the time, has influenced this development, with more people using timepieces to make a fashion statement.

Competitive Landscape

International watches brands continue to dominate the category, with various watch distributors preferring to stock them. S Keren Watch Group was the leading distributor of watches in setup in 2014, generating a 9% value share through its portfolio of brands including Fossil, Diesel, Michael Kors and adidas, among many other brands.

Industry Prospects

Watches is expected to record slower growth, increasing by 1% over the course of the entire forecast period. Value growth in the category is expected to be restricted by the anticipated slowdown in consumer spending on non-essential items due to limited disposable incomes as a direct result of expected consistent increases in the cost of living.

Full Report Details at
- http://www.fastmr.com/prod/1060486_watches_south_africa.aspx?afid=302

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in South Africa?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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