Market Report, "Writing Instruments in Romania", published

Romanian consumers seem content to stick with the classical writing instruments formats such as ball point pens, the category which accounts for the majority of value sales in writing instruments. In 2015, purchasing decision continued to be determined by unit prices, while there was a slight increase in demand for new styles of fountain pens and roller ball pens of higher quality. The increasing demand for crayons also suggests that when products seem attractive, demand for new products can be generated with proper distribution and efficient price positioning.

Competitive Landscape

Newell Rubbermaid led writing instruments in 2014 with a value share of 9% and total value sales of RON16 million. Among the main reasons for this positive growth were the high sales generated by the company’s Sharpie brand in markers and highlighter. In addition, Newell Rubbermaid managed to improve its distribution and to become more accessible to customers in Romania’s smaller cities with fewer than 50,000 inhabitants through numerous partnerships with local retailers as well as through internet sales.

Full Report Details at
- http://www.fastmr.com/prod/1060497_writing_instruments_romania.aspx?afid=301

Industry Prospects

Consumers of writing instruments are set to continue being highly influenced by unit prices during the forecast period as price is set to remain the major factor influencing purchasing decisions in the category. Although Romanian consumers are generally very responsive to classic designs and writing formats, increasing numbers of consumers are attracted to new concepts and are ready to try new formats. However, the influence of these new products on overall sales of writing instruments is expected to be limited and it is not expected that they will encourage any major changes in behaviour among consumers, instead challenging manufacturer to try out new product development in densely populated areas such as Romania’s major cities with over 100,000 inhabitants, where demand for such articles is more consistent.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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