Market Report, "Contact Lenses in Malaysia", published

Counterfeit sales of contact lenses in Malaysia became an unavoidable issue in 2015. The growing night market phenomenon in the country has a significant effect on sales of genuine contact lenses brands as many counterfeit and imported contact lenses can be found in these markets. Many of these products are not sealed and/or certified which can cause incidences of eye infections among consumers. Besides the availability of counterfeit products, another issue related to contact lenses would be non-certified optometrists who sell contact lenses to the public. Manufacturers of major brands of contact lenses such as Acuvue worked closely with the Association of Malaysian Optometrists to educate the public in order to strengthen their knowledge of the products.

Competitive Landscape

Johnson & Johnson maintained its leading position within contact lenses with a 38% value sales share in 2015. The company offers a diverse range of contact lenses, ranging from daily disposable lenses to weekly/monthly disposable and extended wear lenses under its Acuvue brand. On top of that, it also launches new Acuvue products constantly to retain consumer interest. For example, Acuvue unveiled its 1 Day Acuvue Define with Lacreon cosmetic lenses range during the review period. Last but not least, the player also tends to market its Acuvue products aggressively through intensive marketing campaigns and a strong distribution network.

Full Report Details at
- http://www.fastmr.com/prod/1062843_contact_lenses_malaysia.aspx?afid=301

Industry Prospects

Moving forward, more Malaysians are likely to purchase contact lenses for cosmetic purposes. Demand for cosmetic lenses will increase significantly due to more female consumers investing to enhance their personal appearance. There will also be more new designs and patterns within cosmetic lenses to cater to rising sophisticated demand from consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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