New Market Research Report: Fast Food in Vietnam

In February 2014, McDonald’s entered Vietnam, drawing in around 25,000 customers on its opening day. The company opened another two stores within six months, and plans to open at least 100 stores within 10 years. Prior to the arrival of McDonald’s, Dunkin’ Donuts opened its first store in the country in late November 2013, whilst the first Dairy Queen outlet was opened in January 2014. The entry of another three global fast food chains suggests that fast food in the country looks very attractive to foreign investors.

Competitive Landscape

In 2014, KFC Vietnam paid attention to increasing value sales per outlet rather than opening new outlets. The company introduced a new menu with lower prices in response to greater competition from other fast food operators. Old outlets were renovated to make them look more modern and eye-catching. KFC Vietnam also launched different promotional programmes, such as "What day is today?" or "What to have for lunch?".

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Industry Prospects

Over the forecast period, fast food is expected to witness more intense competition. New international players are likely to enter the category, given its high growth potential. Existing players will continue to expand their networks by opening new outlets in order to reach more customers. Promotional activities will be carried out on a more regular basis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Vietnam?
* What are the major brands in Vietnam?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
* Do Fast Casual restaurants have a presence in Vietnam?
* What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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