Report Published: "Jewellery in Italy"

Jewellery continued to be negatively affected by consumers’ low confidence and cautious approach to non-essential spending, especially in the case of expensive personal accessories such as jewellery. As a result, a key trend that impacted the Italian jewellery category in 2015 was the increasing demand for accessible luxury, as well as for economy references within costume jewellery. Accessible luxury refers to jewellery which crosses the border between costume and real jewellery, and mixes precious with non-precious materials, emphasising the design and craft. Some real jewellery manufacturers have already started to invest in this area, such as the Pomellato 67 and Damiani D-Icon collections, and 2015 saw the increasing success of this niche.

Competitive Landscape

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Pomellato continued to lead jewellery in Italy in 2014, holding a 6% value share. The company operates in real jewellery, and was a pioneer in the concept of prêt-à-porter jewellery, becoming particularly well-known for its use of coloured stones. In Italy, Pomellato is present with its Pomellato and Dodo chains; the latter targeting a younger audience. In 2013 the leader was acquired by French multinational holding group Kering, which holds a large range of luxury brands, including Gucci, Saint Laurent Paris and Sergei Rossi.

Industry Prospects

Jewellery is expected to see increasing polarisation of demand, which will benefit both low-end and high-end jewellery at the expense of mid-priced references. Within costume jewellery this trend will translate into increasing demand for economy brands such as OpsObjects, which witnessed impressive growth over the review period, as well as high-end bijoux and jewellery mixing precious and non-precious metals and stones. Meanwhile, real jewellery is expected to continue to be strongly impacted by the trend towards affordable luxury. However, as real jewellery will be still perceived by consumers as an accessory "to dream of", the best way to capitalise on this trend by manufacturers will be to invest in brand identity and marketing, besides design and innovation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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