"Contact Lenses in South Korea" is now available at Fast Market Research

Poor eye health affects demand for contact lenses in South Korea. For the younger generation, especially in the student group, the myopia rate is becoming higher every year as electronic devices are highly prevalent. To reduce incidence of myopia for younger consumer groups, the manufacturers developed a lens which can prevent myopia and targeted the parents who are concerned for their children’s eye health. Also, as South Korea is one of the fastest-ageing societies in the world, there is increasing demand for multifocal lenses. These trends also affect demand for spectacles and there is increasing demand for progressive lenses in the market.

Competitive Landscape

Johnson & Johnson Korea led contact lenses with a value share of 44% in 2014, followed by Bausch & Lomb Korea with a 13% share. These two companies accounted for 57% of the total contact lenses value in South Korea, indicating that international players are dominating the category. Johnson & Johnson also saw the biggest increase in value sales in 2014 as it has the most powerful and reliable brand in South Korea, Acuvue.

Full Report Details at
- http://www.fastmr.com/prod/1072736_contact_lenses_south_korea.aspx?afid=301

Industry Prospects

Contact lens manufacturers and major optical shops are expected to make partnerships during the forecast period. As the distribution channels become very important in contact lenses, the players will focus on making partnerships or educating opticians to promote their products to the customers. For example, Johnson & Johnson has already made a partnership with the Lens Story specialised contact lens optical ships in South Korea to promote its major brand Acuvue. If the customers purchase their lenses in Lens Story shops, they get more bonus items from the shops. Bausch & Lomb constantly educates opticians from all over the nation about its latest launches and major products. The company also educates opticians at specialised sessions to promote its toric lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Contact Lenses in South Africa
- Eyewear in South Korea
- Eyewear in South Africa
- Contact Lenses in Poland
- Contact Lenses in Japan